Locating The Long Tail

July 13, 2010 by · Leave a Comment
Filed under: Long Tail Keywords 

I’ve been noticing a lot more products entering the market that deal with finding long tail phrases.

Long tail phrases, as you recall, are those multi-word keywords that typically have less traffic although are often very easy to rank for since they are overlooked by all the people chasing after the high volume keywords.

Long tail phrases, in aggregate, can account for 50% or more of your total traffic so they are not to be considered lightly. Check out your web logs and you’ll see what I mean.

If you only relying on the Google’s traffic estimator and sandbox tools for finding keywords then you are missing a ton of other long tail phrases since Google only displays a fixed number of keywords.

So where can you find long tail phrases?

Google itself provides 3 great sources:

1) Google Wonder Wheel

This is a fantastic tool that shows related keywords and themes in the form of a wheel surrounding your main keyword. What’s even more interesting is that you can click on any of the related keywords to drill down for even more related keywords. After 3 or 4 levels the keywords really start to drift away from your main keyword, though, so I would try to limited the levels to just 3 at the most.

2) Google Suggest

When you enter a keyword in Google search box, you’ll notice that it tries to provide you with suggested keywords. Often these are great long tail phrases that you can data mine for your keyword campaigns.

3) Google Related

This is another source of long tail phrases that seem to be different than those found in the Google Wonder Wheel.

So don’t limit your long tail research to just the standard Google tools that everyone else uses.

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