Linking To Certain Products Can Be Hazardous To Your Website’s Health

February 6, 2010 by · Leave a Comment
Filed under: Dangerous Linking 

Here’s one of those “I had to see it with my own eyes” experiences. A few months ago I built a site dealing with how to attract women. It wasn’t based on any keyword research or high-traffic/low competition combination. Yes, it violated all the basic rules of how to build a profitable website. Truth be told, I was just playing around with Micro Niche Finder and I noticed that an interesting domain name was available so I decided to buy it on a lark. Yeah, not very profit-smart.

In any case, I got some pictures of good-looking couples from iStockPhoto and made a decent header. I got some PLR articles and rewrote a few sentences — nothing special. I then put on a few Click Bank products on attracting women.

Sure enough, within a week or two I was ranking on the first page for my main keyphrase which was also my domain name. Hey, at least I did SOME SEO right!

Well, despite being on the first page of Google I noticed I wasn’t getting any clicks on the ClickBank products. So I decided to put on an actual product I found on Amazon, thinking that maybe people would be more likely to buy a physical product rather than a ClickBank eBook. The product was to *ahem* help men be more uh, attractive to women. You can probably guess what I’m talking about. :)

Within 2 days of posting the Amazon product…guess what?

It’s not what you think.

No, I didn’t make a sale. In fact, the opposite effect happened. My site lost it’s page 1 ranking. Completely. Not even in the top 100. The site was not deindexed, it just lost the page 1 ranking for my main keyword which as I mentioned before was also my domain name.

At first I thought it was just coincidence so I let the site “age” for a few more weeks, hoping that the ranking would return. I even did a little social bookmarking and submitted an Ezine article. Still no page 1 ranking.

So I decided to take off the Amazon product. Within 2 days I was back on page 1 again!

OK, was this just another fluke? I waited about a week and put the Amazon product back on. And sure enough, no more page 1 ranking.

This time I waited 2 weeks. Maybe if I waited a little longer I would get back to page 1. 2 weeks go by and no ranking.

Last chance. Take off the Amazon link. 2 days later, page 1 ranking again!

The lesson I learned? Be careful of not only what websites you link to — also be careful of what PRODUCTS you link to.

Some of them could be hazardous to your website’s health!

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!