Profit Pattern Example 3 Plus Summary Table

Following is a table that summarizes the 2008 statistics for three of my sites. By examining the data we can come up with some possible patterns for easy-to-rank-for keywords.

Keyword Patterns

Site A which I talked about in my first Profit Pattern Example did very well for Adsense at $11.48 / day, Site B didn’t do quite as well with only $1.04 per day, and Site C was somewhat average with $3.06 / day from both Adsense and eBay listings.

Here are some patterns I think are worth noting.

1) First of all, none of my sites have a ton of content.

While having more content can certainly mean more keywords indexed and hence more clicks, it’s very possible to do well with a smaller number of high-quality, keyword rich pages.

2) Look for keywords with a low average number of backlinks, low average PR, and low allintitle number.

So what are the magic numbers to look for? I’m still going to stick with my original numbers from previous posts:

average backlinks of top 10 sites – less than 30
average PR of top 10 sites – less than 2
allintitle for keyword phrase – less than 500

3) Quoted search seems to be less indicative of easy ranking than backlinks, PR, and allintitle.

Although a low quoted search number would imply fewer sites with that phrase and possibly less competition, I think the backlinks and PR are much stronger indicators because they are more tightly associated with the competing sites who you are trying to outrank.

The two other components that I haven’t discussed are the traffic and Adsense.

You can get a general feel for these numbers from the Google Traffic Estimator https://adwords.google.com/select/TrafficEstimatorSandbox although you need to take their numbers with a grain of salt because they are often inaccurate, especially with highly niche keywords.

If you have any similar statistics and would like to share please leave a comment.

Example Profit Pattern 2

February 8, 2009 by · Leave a Comment
Filed under: Profit Pattern Examples 

Here are some more profit pattern statistics from another one of my sites.

This second site did only $376 in Adsense for all of 2008, making that a meager daily average of just $1.03.

Despite the low revenue I think we can still glean a lot of patterns that will help us in our search for similar performing keywords, at least in terms on getting onto page one of Google.

Keyword
Quoted Keyword Search
For this site I actually had several keyword phrases that ranked well on the first page of Google. I’ll refer to them as KW1, KW2, and KW3.

KW1 – less than 275,000 for a quoted search
KW2 – less than 200 for a quoted search
KW3 – less than 600 for a quoted search

Unquoted Keyword Search

KW1 – about 400,000 unquoted search
KW2 – about 100,000 unquoted search
KW3 – about 200,000 unquoted search

Backlinks of Competition

KW1 – average number of backlinks for each of the top 10 sites = 81
KW2 – average number of backlinks for each of the top 10 sites = 18
KW3 – average number of backlinks for each of the top 10 sites = 5

PageRank of Competition

KW1 – average page rank for the top 10 sites = 1.4
KW2 – average page rank for the top 10 sites = 1.1
KW3 – average page rank for the top 10 sites = 1.4

allintitle:

KW1 – 6510
KW2 – 8
KW3 – 7

Amount of Content
This site is another WordPress blog with 9 posts and 4 pages.

Each page and post has either my main keyword or an LSI term in the title.

Revenue
As mentioned above this site only did about $1 / day in Adsense for all of 2008. Although it got a reasonable amount of clicks per day, the per click payout from Adsense was quite low.

Adsense Layout
I have just one Adsense block on the site that appears on each page and post — a 336 x 280 block in the upper left hand corner.

I also had a ClickBank book affiliate link which made nil and eBaypartner listings since April 2008 which made only about $4.00 in total. :(

Summary and Comparison

Keyword 1 statistics seemed to be a bit of an outlier as far as the quoted and unquoted search strings. If we consider the average page rank, backlinks, and allintitle figures then we can see those numbers tend to fit within the statistics so far of the site in the first example.

top 10 competitive back links – less than 30
top 10 page rank average – less than 2
allintitle: – less than 500

So if you can find a keyword phrase with similar statistics there may be a decent chance that you can rank on page one of Google without too much work.

If you have any patterns of your own you would like to share, then please leave a comment.

An Example Profit Pattern

January 19, 2009 by · 6 Comments
Filed under: Profit Pattern Examples 

People are always curious as to the indicators of a good performing site so I’d like to share some patterns about one of my profitable Adsense sites.

While for obvious reasons I can’t give out the exact domain name, I can give you some of the other characteristics that may help you when doing keyword research and creating your own sites.

Keyword
Quoted Keyword Search
The main keyword I am targeting is a three word phrase and the quoted results is less than 10,000 in Google. For example, let’s say my main keyword is “green widget hammers.” If you do a search literally for “green widget hammers” with the quotes then Google will return less than 10,000 as the number of results.

Unquoted Keyword Search
A Google search for green widget hammers without the quotes returns less than 50,000.

Backlinks of Competition
Using the link: command in Yahoo shows that the average number of backlinks for each of the top 10 sites is less than 30.

PageRank of Competition
The average PageRank for each of the top 10 sites for my keyword phrase is less than 2.

allintitle:
Another competitive indicator that some people like to use is the Google allintitle: search operator. This operator will restrict the results to only sites that have the specified keywords in the title.

For example: allintitle:”green widget hammers” to find the number of sites with “green widget hammers” in their title tag.

For my example site the allintitle operator returns less than 500.

Amount of Content
The site has 17 pages of content. It’s a WordPress blog with 12 posts and 5 pages.

Each page and post has either my main keyword or an LSI term in the title.

Revenue
Per the Google terms of service found at https://www.google.com/adsense/localized-terms, “You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program” so I am able to tell you that from January 1, 2008 to December 31 2008 the site made a total of $4189.86 in Adsense, which averages to about $11.48 per day.

Adsense Layout
I have just one Adsense block on the site that appears on each page and post — a 336 x 280 block in the upper left hand corner where everyone tells you to put one. :)

I also have a 468 x 15 text line beneath the top navigation and another one in the footer area. Nothing really fancy.

As you can see it’s possible to make some decent money even without tons of content.

What made my life a lot easier was first picking a long tail keyword with low competition and with the patterns I described above:

quoted search – less than 10,000
unquoted search – less than 50,000
top 10 competitive back links – less than 30
top 10 page rank average – less than 2
allintitle: – less than 500

The keyword I used had some decent Adsense click revenue. This is something you can check on using the Google Traffic Estimator tool.

https://adwords.google.com/select/TrafficEstimatorSandbox

I hope this gives you some idea on what patterns to look for when doing keyword research and building your sites.

I will uncover more profit patterns for other keywords and sites in future posts.

If you have your own particular set of successful pattern indicators that you would like to share, please be sure to leave a comment.